Monday, November 22, 2010

A Visual Feast: Ralph Lauren in 4D

It was a ground-breaking fusion of fashion, art and technology that saw the Ralph Lauren runway hit the street and the surrounding buildings in New York and London. Ralph Lauren transformed its Madison Avenue and Bond Street stores into a 4D fashion experience through the magic of cutting-edge technology, including architectural light-mapping , 3D imagery and digital sound effects. Images of Ralph Lauren-clad models strutted across balconies, while images of iconic Ralph Lauren products like ties, belts and polo horses galloped across the facade. Even scents from Ralph Lauren fragrances were diffused during the spectacular.

Watch the videos above to witness the Ralph Lauren buildings disappear and transform into an innovative fashion experience. 

Visit Ralph Lauren for more about the 4D experience.  

Have a lovely day!… Anna