Monday, September 6, 2010

Napoleon Perdis creates catwalk glamour across the country

Napoleon Perdis Cosmetics lives and breathes the runway to reality mantra. But Australia’s leading makeup brand is also at the forefront of catwalk creativity, sponsoring fashion festivals around the country, including runway extravaganzas in Brisbane, Sydney, Melbourne and Perth. Putting its money where its glossy mouth is, Napoleon Perdis has signed on as the official makeup sponsor at various consumer events, bringing its distinctive stamp of glamour to Australian women everywhere.

Each runway outing receives an original look created by Napoleon Perdis himself, and executed by the brand’s International Creative Team, led by Kate Squires. Earlier this month, the team directed the makeup at 23 shows for Mercedes-Benz Fashion Festival Brisbane. This week, they’re training their brushes on 23 shows at the Rosemount Sydney Fashion Festival. “It’s a way to really showcase the variety of our products and the talents of our makeup artists,” says Napoleon Perdis. “Plus, our customers love it. We recreate the looks in-store. Who doesn’t want to have a handle on the latest runway looks?

“These outings are also collaborations with the country’s pre-eminent designers,” adds Perdis. “They align our brand with the cream of Australian fashion and underscore our message of runway to reality. And, of course, they allow for some wild explorations too.” The four national events add up to over 40 runway shows, with exclusive looks from both the Napoleon Perdis and NP Set collections. Napoleon Perdis is the first Australian makeup brand to exclusively support all national consumer fashion festivals.

Mercedes-Benz Fashion Festival Brisbane (7th August – 13th August)
Rosemount Sydney Fashion Festival (23rd August – 28th August)
Melbourne Spring Fashion Week (30th August – 5th September)
Perth Fashion Festival (9th September – 15th September)