Wednesday, July 7, 2010

Estée Lauder Introduces Blue Dahlia

Looking for smoldering eyes, shimmering lips and bold nails? The Blue Dahlia Pure Color Collection is here. Estée Lauder Creative Makeup Director Tom Pecheux debuted his inspiration for this collection backstage at the Derek Lam Autumn/Winter 2010 Fashion Show. 

At the “Myth of the West” themed show, Tom created a strong, intensely energetic look that perfectly tied together the design and fantasy of the clothing. The complete makeup collection includes two distinct looks as well as two complementary lip products that create a visionary, avant-garde look with a touch of whimsical glamour.

In this intensely seductive collection eyes take center stage in electric blue and vintage violet, lips are shimmering in subtle shades of pale pink and raspberry shine while rich nail hues of deep navy and iridescent lilac complete the look.

Rich, Striking Eyes
“For me, as a makeup artist, the beauty of the Pure Color EyeShadow Palettes is that there are five colors and textures. To be able to play and to build up makeup from a neutral to smoky to funky, playful face is what I love.” Tom Pecheux, Creative Makeup Director, Estée Lauder

The Pure Color EyeShadow Palettes in Blue Dahlia and Surreal Violet are a powerful mix of cool, mysterious shades that mimic the fiercely theatrical world at the edge of night. Housed in a sophisticated gold-mirrored compact with oversized Estée Lauder cartouche, each palette holds five mesmerizing shadow and texture combinations to create endless looks that are both enticing and alluring. Layer the different shades and textures for optimal intensity.

Highlight and illuminate your eye look with four new shades of Pure Color EyeShadow in Twilight Rose, Sepia Sand, Enchanted Meadow and Emerald Star for a standout pop of color.

Stunning, Juicy Lips Drenched in Shimmer
Ethereal shades of raw pink and magenta adorn the lips in a soft, sensual shine. Swipe shades of Pure Color Gloss Stick in Rose Dusk, Night Bloom, Orchid Dream and Mauve Mirage and layer with Pure Color Gloss in Rock Candy, Twilight Petal, Raspberry Pop and Star Pink for a subdued lip look that perfectly balances strong eyes for a lasting impression.

Super Chic, Luxe Chic Shades for Nails
Complement lustrous lips with perfectly polished nails in mythical shades. Estée Lauder’s Pure Color Nail Lacquer in Blue Dahlia and Surreal Violet perfectly pair with the collection to finish off nails and toes in dramatic, fearless color.

Dynamic Complementary Shades for Lips
Give your pout with a punch of color in a deep berry shade of Pure Color Gloss or Pure Color Gloss Stick in Midnight Bloom.

Availability: The Blue Dahlia collection will be available at all Estée Lauder counters nationwide and online at from August 8, 2010.

Stockist Number: 1800 061 326 

Have a lovely day!… Anna